Odoo eCommerce Development
Odoo eCommerce is a native storefront built directly into the Odoo ERP — not a separate platform connected by an integration. When a customer places an order on your Odoo website, it becomes a sales order in Odoo immediately, reserves stock in real time, triggers the delivery workflow and posts to accounting — with no synchronisation delay, no overselling risk and no manual transfer between systems. 2iSolutions builds, configures and customises Odoo eCommerce for B2C, D2C and B2B online selling.
Odoo eCommerce vs a separate platform — why it matters
Most businesses run their online store on Shopify, WooCommerce or Magento and connect it to their ERP via an integration. That integration is a daily maintenance burden — sync failures, stock discrepancies, duplicate customers and order handoff delays. Odoo eCommerce eliminates this entirely.
✓ Odoo native eCommerce
- ✓ Order placed → Odoo sales order instantly, no sync
- ✓ Stock displayed from Odoo inventory in real time
- ✓ Customer records shared across CRM, Sales and eCommerce
- ✓ Payment reconciled in Odoo accounting automatically
- ✓ Delivery triggered from the same Odoo fulfillment workflow
- ✓ Promotions, pricelists and discount rules in one place
- ✓ Customer portal shows orders, invoices and delivery status
- ✓ One system to manage — one team to support
↯ Separate platform + ERP integration
- ✗ Orders sync on a schedule — gaps where orders are "lost"
- ✗ Stock pushed periodically — overselling during sync gaps
- ✗ Duplicate customer records in two systems
- ✗ Payment data re-entered or mapped between platforms
- ✗ Fulfillment triggered manually after sync confirmation
- ✗ Promotions managed in store; pricelists managed in ERP
- ✗ Customer logs into store; finance team works in ERP
- ✗ Two systems to maintain, two sets of bugs to fix
What Odoo eCommerce delivers
Website Builder & Storefront
Drag-and-drop website builder with eCommerce blocks — product grids, banners, testimonials, countdown timers, image galleries and CTA sections. Mobile-responsive themes customisable to your brand. No separate CMS needed — product pages, blog, landing pages and the checkout all on the same Odoo website.
Product Catalogue & Variants
Unlimited products with multiple images, rich descriptions and downloadable documents. Product variants by colour, size, material, flavour — all combinations auto-generated from attribute values. Variant-specific pricing, stock levels and images. Product filtering and search on the storefront by any attribute.
Payments & Checkout
Razorpay, PayU, CCAvenue, Stripe, PayPal and UPI payment links — configured and live as part of the eCommerce implementation. Guest and registered checkout. Saved addresses, coupon code application and order summary at checkout. Payment confirmation triggers the Odoo sales order immediately.
Shipping & Delivery Integration
Shiprocket, Delhivery, BlueDart, Ekart and other logistics providers integrated — shipping rates calculated at checkout, AWB numbers generated from Odoo delivery orders, tracking status sent to customers automatically. Multiple shipping methods with weight and zone-based pricing rules.
Promotions & Pricing
Discount codes, percentage and fixed-amount coupons, buy-X-get-Y offers, free-shipping thresholds and flash sale countdowns — all configured in Odoo's pricelisting and promotions engine. B2B-specific pricelists apply automatically when a registered trade customer logs in.
SEO & Analytics
Built-in SEO management — page titles, meta descriptions, canonical tags, structured data markup and XML sitemap generation. Google Analytics 4 and Google Tag Manager integration for conversion tracking. Odoo's built-in visitor tracking shows page views, conversion rates and cart abandonment without a third-party analytics tool.
From customer click to delivered order — fully inside Odoo
Every step of the customer journey after "Buy Now" is handled inside Odoo — no handoffs, no delays, no manual steps between the storefront and your operations team.
Order Placed
Customer checks out and pays on Odoo website
eCommerceSales Order
Created instantly, stock reserved, customer notified
Odoo SalesPick & Pack
Warehouse team picks from Odoo inventory task
Odoo InventoryShipping
AWB generated, tracking number sent to customer
Logistics APIDelivery
POD received, stock decremented, order closed
Odoo InventoryInvoice
Auto-generated on delivery; GST-compliant
Odoo AccountingPayment Matched
Gateway payment reconciled against invoice
Odoo AccountingB2C, D2C, B2B and marketplace — one Odoo platform, different configurations
Odoo eCommerce handles all standard online selling models. The storefront, pricing engine and checkout are configured differently for each — but the backend operations, inventory and accounting are always the same Odoo system.
D2C Brand Store
Manufacturers selling direct to end consumers — bypassing distributors for select product lines or markets. Odoo eCommerce configured with brand storytelling pages, variant-heavy product catalogues, loyalty programmes, subscription products and the full customer portal so buyers track their own orders. GST-compliant invoicing generated automatically for every B2C transaction.
Retail eCommerce
Retailers selling to individual customers online — with product discovery, promotional campaigns, coupon codes and a seamless mobile checkout. Odoo's website builder handles the storefront; Odoo Inventory handles multi-location fulfilment; Odoo Email Marketing handles abandoned cart recovery and post-purchase campaigns — all without leaving the Odoo ecosystem.
B2B Trade Portal
Manufacturers and distributors allowing registered trade customers to place orders online at their negotiated prices. Login-gated catalogue with customer-specific pricelists, MOQ rules, credit limit enforcement and quotation requests for non-catalogue items. Order history, invoice downloads and delivery tracking available through the customer portal — reducing inbound calls to the sales team.
Website + Marketplace
Own Odoo website for brand-direct sales alongside Amazon and Flipkart marketplace listings — inventory shared across all channels in real time from Odoo. Marketplace orders sync into the same Odoo fulfilment workflow as website orders. Stock updates pushed to all channels simultaneously when any order is confirmed — no overselling across channels.
Recurring & Subscription Commerce
Subscription products with configurable billing frequencies — weekly, monthly, quarterly — managed through Odoo's subscription module. Automatic renewal invoices, payment retry on failure, subscription pausing and cancellation from the customer portal. Recurring revenue tracked separately from one-time sales in Odoo reporting.
Service Booking & Digital Products
Service appointments, event registrations, digital downloads and virtual products sold through Odoo eCommerce. Appointment booking integrated with Odoo Calendar; digital product access granted automatically on payment confirmation; event capacity managed through Odoo Attendees — without a separate booking or fulfilment system.
What we build into your Odoo eCommerce implementation
Odoo Website & eCommerce
Core storefront — product pages, cart, checkout, customer account, blog and landing pages. The foundation of every eCommerce implementation.
Payment Acquirers
Razorpay, PayU, CCAvenue, Stripe, PayPal, UPI and COD — configured, tested and live as part of the implementation scope.
Inventory & Fulfilment
Multi-location stock, pick-pack-ship workflow, barcode scanning at dispatch and real-time stock display on the storefront.
Shipping Integrations
Shiprocket, Delhivery, BlueDart and others — AWB generation, tracking updates pushed to customer, NDR management for failed deliveries.
GST & e-Invoicing
GST-compliant invoicing for every order, e-invoice IRN generation for eligible transactions, e-way bill for high-value shipments.
Email Marketing & Automation
Abandoned cart recovery sequences, post-purchase emails, reorder reminders and promotional campaigns — triggered from customer behaviour in Odoo.
Customer Portal
Order tracking, invoice download, return requests and address management — self-service for customers, reduced call volume for your team.
Promotions & Gift Cards
Discount codes, percentage and fixed offers, BOGO, free shipping thresholds, gift cards and loyalty points — all in Odoo's native promotions engine.
Marketplace Connectors
Amazon and Flipkart order sync, inventory updates and listing management — connecting marketplace channels to the same Odoo fulfilment backend as the website.
What makes our Odoo eCommerce implementations work
ERP-First, Not Store-First
We implement Odoo eCommerce as part of the full Odoo suite — inventory, sales, accounting — not as a standalone website project. The storefront works correctly because the backend is configured correctly first. A beautiful store on a broken inventory setup ships wrong orders.
Indian Payment & Compliance Setup
Razorpay, PayU, UPI, GST e-invoicing, e-way bill for high-value orders, TCS on marketplace sales — all configured as part of the implementation. Indian eCommerce compliance is not an afterthought; it's in the initial scope.
B2B and B2C on the Same Instance
We configure Odoo to serve both B2B trade customers (login-gated, custom pricing, credit limits, MOQ) and B2C retail customers (open catalogue, standard pricing, COD) from the same website — correctly separated without requiring separate Odoo instances or separate storefronts.
Marketplace + Own Website Strategy
We implement multi-channel eCommerce — own Odoo website plus Amazon/Flipkart marketplace connectors sharing the same inventory. One place to manage stock, one fulfilment workflow, one set of accounts. Which channels to sell on is your decision; the Odoo backend handles all of them.
Custom eCommerce Development
Where standard Odoo eCommerce doesn't cover a requirement — bespoke product configurators, custom checkout flows, industry-specific product comparison tools, dealer portal storefronts — we build using Odoo's native website framework, maintainable and upgrade-safe.
Post-Launch Support & Optimisation
Odoo eCommerce maintenance under AMC — bug fixes, conversion rate improvements, new promotion setup, product catalogue management, Odoo patch updates and annual version upgrades managed without disrupting the live store.
Odoo eCommerce built by the team that implements the full Odoo ERP
Our eCommerce implementations are done by the same certified Odoo team that implements Manufacturing, Inventory, Accounting and CRM — not a web agency that adds Odoo as an afterthought. The storefront and the ERP are configured together, by people who understand both.
Odoo eCommerce: frequently asked questions
How is Odoo eCommerce different from Shopify or WooCommerce?
Shopify and WooCommerce are dedicated eCommerce platforms that need to be integrated with an ERP to manage inventory, accounting and fulfilment. Odoo eCommerce is a native module inside Odoo ERP — orders, inventory, payments and accounting all live in the same database. There is no integration to maintain, no sync delay and no risk of stock discrepancies between the store and the warehouse because they are the same system.
Can Odoo eCommerce handle both B2C and B2B customers on the same website?
Yes — Odoo eCommerce supports login-gated B2B access alongside an open B2C catalogue on the same website. B2B customers log in and see their negotiated pricelist, MOQ rules and credit limit. B2C customers see standard pricing and open checkout. The configuration is done through Odoo's pricelist and customer group settings — no separate websites or instances needed.
Which Indian payment gateways work with Odoo eCommerce?
Razorpay, PayU and CCAvenue have native Odoo connectors and are the most commonly used for Indian eCommerce. UPI payment links can be sent from Odoo invoices. Stripe and PayPal are available for international payments. We configure and test the relevant payment acquirers as part of every eCommerce implementation — go-live doesn't happen until payments are confirmed working end to end.
How does Odoo eCommerce handle GST invoicing?
Every Odoo sales order generates a GST-compliant invoice automatically — with CGST/SGST/IGST split based on buyer location, HSN/SAC codes on each line, and the seller's GSTIN on the document. For businesses above the e-invoicing threshold, IRN generation via the IRP portal is triggered automatically on invoice confirmation. The customer receives a GST-compliant PDF by email with the QR code embedded.
Can we sell on Amazon and Flipkart alongside our own Odoo website?
Yes — we implement multi-channel eCommerce with Amazon Seller Central and Flipkart Seller Hub connected to Odoo. Marketplace orders sync into the same Odoo fulfilment workflow as website orders. Inventory updates are pushed to all channels when stock changes — preventing overselling when the same product sells simultaneously on your website and a marketplace. All orders, regardless of channel, are processed from one Odoo backend.
How long does an Odoo eCommerce implementation take?
A standard Odoo eCommerce implementation — website configuration, product catalogue, payment gateways, shipping integration, GST setup and go-live — typically takes 6–10 weeks. More complex implementations involving custom product configurators, B2B portals, multi-currency, marketplace connectors and marketing automation take 10–16 weeks. The timeline is driven primarily by product data preparation, theme customisation scope and the number of payment and logistics integrations.
Ready to build an online store that's actually connected to your operations?
We'll assess your eCommerce requirements, recommend the right Odoo configuration for your selling model, and implement it alongside the inventory, accounting and logistics integrations that make an online store operationally viable — not just visually live.